Salinas, CA – Green Giant® Fresh announces today the launch of their new consumer-friendly smart packaging design. Products that were previously sold in clamshells have been transitioned to easy-open pouches and all packages have been updated with educational and informative graphic images.
“Our goal is to provide additional value to consumers by helping them make in-store decisions,” said Mishalin Modena, Senior Marketing Manager for Green Giant® Fresh. “In addition to convenience, shoppers today want easy access to information so that they can make educated purchases. Our smart packaging design elements help them do that.”
Part of Green Giant Fresh’s smart packaging design includes QR codes, or quick response codes that allow users to scan a barcode-type image with their smart phones and access a mobile site with product information, recipes, usage ideas and more. The new packaging designs also include updated cooking icons that highlight a variety of quick and easy preparation methods, as well as nutrition keys that summarize the main nutritional benefits of each product.
About Green Giant Fresh
Headquartered in Salinas, CA Green Giant® Fresh is the nation’s most trusted brand in produce offering over 50 varieties of fresh fruit and vegetables grown by an integrated group of individually strong and dynamic growers and shippers. The Green Giant® Fresh family delivers a consistent level of product quality and freshness that regional and nation retail chains, wholesalers, brand suppliers and consumers throughout North America have come to depend on. The Green Giant® Fresh produce licensing business is managed by Growers Marketing, LLC, a California-based corporation.
www.greengiantfresh.com.
Source: Green Giant Fresh
