ORLANDO, FL – The 10th annual Produce for Kids’Get Healthy, Give Hope campaign raised more than $356,000 for Children’s Miracle Network Hospitals® and other children’s hospitals across the country. Since the campaign’s inception in 2002, Produce for Kids has raised more than $4.1MM for children’s hospitals and other children’s non-profit organizations.
This year’s spring campaign included 17 grocery store retailers nationwide including Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Associated WholesaleGrocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Kroger’s Southwest, Central, Fred Meyer and King Soopers divisions; Meijer Stores; Price Chopper and Publix Super Markets. In addition, more than 50 fruit and vegetable suppliers took part in supporting the campaign.
“We are very pleased with the results of this year’sGet Healthy, Give Hope campaign and reaching a new milestone in our fundraising efforts,” said Kim Avola, vice president, Produce for Kids, “Together with our participating retailers and produce sponsors, we are able to raise money for children who need it most. We lookforward to continuing to give back to the communities that have supported the program for the last 10 years.”
As part of the spring campaign, Produce for Kids also embarked on a new media partnership with Sprout®, the 24-hour preschool television channel reaching more than 55 million U.S. homes. The media partnership helped take the 2012 campaigns to a new level with in-store character appearances, national television spots, web banners on sproutonline.com, and Sprout games and activities for the Kids Only! section on produceforkids.com. Characters from the popular Sprout TV show, LazyTown™, were also featured on in-store display units for both campaigns.
Produce for Kidsis currently hosting the Healthy Schools, Healthy Minds campaign, benefiting health and nutrition based classroom projects through DonorsChoose.org. DonorsChoose.org is an online charity aimed at helping public and charter school teachers across America obtain the supplies needed for their classrooms. All fall campaign donation amounts are still to be determined and will be announced early in 2013.
About Produce for Kids
Produce for Kids® encourages healthy eating among families by providing simple, healthy meal solutions and resources for parents, while raising funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $4.1 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter or Pinterest.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring thatevery dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save an improve the lives of as many children as possible. Learn more at CMNHospitals.org.
About Sprout®
Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 andtheir parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprout’s VOD offering is the #1 on demand service for younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street®,Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®, Pajanimals™, Thomas & Friends™, LazyTown™, and more. www.SproutOnline.com, www.facebook.com/Sprout, www.twitter.com/SproutTV
Source: Produce for Kids
