RANCHO CORDOVA, Calif. – Renaissance Food Group, a fresh food company that creates, markets and distributes a portfolio of healthy, high quality lifestyle products for consumers, will unveil a new logo and labeling program for its Garden Highway product line at PMA Fresh Summit in Anaheim.
“The new logo and label design provide a consistent look across the entire product line,” said Jim Catchot, company president. “We want consumers nationwide to be able to recognize the Garden Highway brand quickly and easily.”
The shape of the new Garden Highway logo retains the familiar shield and fresh produce illustrations that were part of the previous logo.
All Garden Highway products will carry the new label concept. The label for the Garden Highway Chef Essentials line leads consumers in the direction they would use the product. For example, Chef Essentials product identifiers such as “Souper-er Simple,” “Easy Roasting,” and “Sauté & Serve,” communicates the suggested cooking method for the packaged ingredients.
Renaissance Food Group will display the new labeling program at PMA Fresh Summit booth #2812; this is the first year the company will be co-exhibiting with parent company, Calavo Growers, Inc.
Product with the new labels will ship immediately after PMA and be in full distribution by the beginning of 2013.
For more information about RFG products, visit http://www.rfgfoods.com.
About Renaissance Food Group
Renaissance Food Group is a fresh food company that creates, markets and distributes a portfolio of healthy, high quality lifestyle products for consumers via retail and foodservice channels nationally. Widely recognized as a market leader for product quality and innovation, Renaissance Food Group's fresh food products are regionally produced, made to order and delivered to customers within hours. Renaissance Food Group is a wholly owned subsidiary of Calavo Growers, Inc.
Source: Renaissance Food Group