It is thrilling for me when I find something in our floral industry to be different – new flower varieties, cool design, upcoming designers, and so on. So when I stumbled upon NEOflora on Facebook, I was thrilled and knew I wanted to share what this organization is doing with you, our community. I had the pleasure of working with THE Hitomi Gilliam AIFD to provide you with the interview below. Enjoy!
For those who may not have heard about NeoFlora, can you describe the purpose of the organization?
NEOflora 20/20 is a non-profit association formed by a group of forward thinking florists to create a new culture in the global floral art and design community. Its intent is to increase public awareness and respect for the floral design profession. It is an organization to encourage and to promote creative innovation in floristry, to create opportunities to discover, anticipate and create floral trends by way of showcasing our talents directly to the consumers. We feel that being aware of general trends, and being current with all the latest new products from manufacturers, growers, vendors in our industry – that we can begin to be the creators of floral trends from within our industry instead of coming from outside. Its time to own floral directions – by showing consumers what professional floristry is all about and share all the latest trends we are formulating with flowers with them.
To read the rest of the story, please go to: Mayesh Wholesale Florist
