The Lobster Council of Canada has agreed to begin working on establishing a quality standard system and a branding program for Canadian lobster.
These two initiatives are part of the recommendations brought forward following a series of industry working groups that have been meeting throughout 2012. These groups have focused attention on three key pillars of action for the Canadian lobster industry: quality, price and brand.
The decision to develop these programs was agreed to during a meeting that was held in Cheticamp.
“We have turned the page from talking about solutions to actually committing to action,” said lobster council chairman Leonard LeBlanc, who is a lobster harvester from LFA26b. “As a group we have achieved the first step to modernizing the lobster industry and I believe that this is a giant leap forward for the lobster industry in Canada.”
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