MIAMI — Verlasso®, the world’s first provider of harmoniously raised fish, continues to gain momentum through a new partnership with Inland Seafood, an Atlanta-based seafood distributor of more than 1,000 fresh, frozen, smoked and specialty seafood items. Through this new collaboration, Verlasso® Harmoniously Raised Salmon will now be available to seafood lovers who are looking for high-quality, healthy, sustainably raised food throughout the southeastern United States. Verlasso® salmon also is available at retailers and restaurants through multiple regional distributors and direct-to-retail partnerships across the United States.
“At Inland Seafood, we pride ourselves on bringing our customers the finest and most innovative seafood products available on the market. We see Verlasso® as a revolutionary leader in sustainable aquaculture, and we are even more excited by the great taste and quality of the fish,” said Chris Rosenberger, president of Inland Seafood.
With a responsibility to balance the needs of the growing population and the preservation of ocean life, Verlasso® has developed a comprehensive solution to many of aquaculture’s historic challenges. Most notably, through its ground-breaking feeding practices, Verlasso® requires 75 percent fewer feeder fish to raise Omega-3 rich salmon. In traditional farms, salmon receive Omega-3s from fish meal and fish oil provided by wild caught feeder fish, putting a significant strain on our oceans. While the average “fish in, fish out” ratio for fish oil and fish meal for salmon farms is about four pounds of feeder fish to produce one pound of salmon, Verlasso® has achieved an industry-first “fish in, fish out” ratio of 1:1 for both fish oil and fish meal. The differentiating Verlasso® 1:1 “fish in, fish out” for fish oil calculation is guided by the Aquaculture Stewardship Council’s salmon standards created during the World Wildlife Fund’s Salmon Aquaculture Dialogues and has been third-party verified by Det Norske Veritas (DNV).
“As Verlasso® celebrates its first anniversary, we’re proud to continue steady growth through a partnership with Inland that will extend our brand to consumers in the Southeast who care about sustainable, Omega-3-rich salmon that is delicious,” said Scott Nichols, director of Verlasso. “Inland Seafood shares our passion of delivering high-quality seafood to its retailer customers and consumers, while sourcing fish in a way that ensures the availability of seafood for generations to come.
For more information about Verlasso® harmoniously raised salmon, for sales inquiries and to find additional locations where Verlasso® can be purchased, visit www.verlasso.com. Or, join the conversation on the Verlasso® Conversations blog: http://www.verlasso.com/conversation/all, on Facebook, or follow us on Twitter @VerlassoSalmon.
About Verlasso
Verlasso® is committed to continuous improvement in its aquaculture practices, working in concert with some of the world’s leading thinkers to sustain people, fish and the planet. The harmonious approach by Verlasso® was recently recognized with an Innovation Award at the 2012 SeaWeb International Seafood Summit and previously Seafood International magazine recognized Verlasso® as a “Best New Food of 2011,” and Specialty Food magazine as a “Top Food Trend of 2012.”
Verlasso is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.
About Inland Seafood
Inland Seafood is one of the industry’s largest full-line processor and distributor in the Southeast with more than 1,000 fresh, frozen, smoked and specialty seafood items. The company is one of the leading packers of Maine lobster. With distribution centers in Atlanta, Birmingham, Charlotte and New Orleans, Inland Seafood was founded on the simple philosophy of supplying customers with the best quality seafood available with the best service in the industry. Inland also offers a full-line of non-aquatic gourmet specialty foods including a full line of antibiotic and hormone-free meats, game and poultry as well as cheeses, olives and oils. Supplying over 3,500 restaurants and 900 retail outlets, Inland Seafood’s innovation and dedication to serving their customers with pride, has led to the company’s success over the past 35 years.
Source: Verlasso
