FloraHolland's ambition is to improve the market position of its members with its services. Floriculture production outside of Europe has increased tremendously in the past years and will continue to do so in the years to come.
The floriculture world is becoming more and more international, digital and virtual. In recent years, Flower Handling Services (FHS) has anticipated to these trends. However, in the changing market this must all be performed at an even higher pace, with more customization, greater flexibility and more simplicity. The competitive position of FHS has changed and it has begun to operate at a loss, which is why changes have become necessary. FHS wishes to adjust to the needs of the market in the areas of flexibility, customazed services, and cost structure and FloraHolland intends to take the following measures:
•The operations of TFA Handling in Aalsmeer will be discontinued. FloraHolland wants to ensure continuity with its associated growers and together with them, FloraHolland will discuss suitable solutions.
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