Everything's coming up roses for New York-based subscription floral service H. Bloom. The online florist, which launched two years ago in the Big Apple and has since grown to include Washington, D.C., Chicago and San Francisco, is expanding into the Dallas market on Friday.
"Over the next five years, we expect to be in at least 25 cities," said founder and chief executive Bryan Burkhart, a former software executive who noted that the company now employs 70 staffers. Though he declined to provide revenue figures, he noted that H. Bloom is on track to more than double its 2011 revenue by the end of this year.
While other ecommerce florists such as 1-800 Flowers and Teleflora procure their flowers from brick-and-mortar retail florists, H. Bloom has its own studio where employees put together arrangements to send to customers, Mr. Burkhart explained. He noted that H. Bloom has a weekly spoilage rate lower than 2%, while traditional florists throw out almost half their inventory on a weekly basis.
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