CORAL GABLES, Florida – In an effort to help raise funds for breast cancer awareness and to support one of its loyal retailers, Price Chopper, Turbana has partnered with Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness while emphasizing the importance of healthy eating habits. Pink Ribbon Produce will be available at Price Chopper from October 7 through November 7 so that when consumers purchase bananas, a portion of the proceeds are donated to the National Breast Cancer Foundation, Inc.®
During the campaign, 100% of bananas at Price Chopper will feature stickers that position Turbana as a "Proud Supporter of Pink Ribbon Produce." The money donated by Turbana and Price Chopper consumers goes directly back into the communities; funds raised by this program will provide mammograms and educational programs to help save the lives of thousands of uninsured women, while educating people how to fulfill healthy lifestyles.
"We are so grateful to have this opportunity where we can partner with one of our valued retailers to help raise money and awareness for such a significant cause," says Turbana's Marketing Director Marion Tabard. "Pink Ribbon Produce is a way to help our retailers give back to their own communities, which is very much aligned with our values at Turbana. Built into our core is social responsibility and giving back to the banana-growing regions that provide North America with nourishing bananas."
For the last twenty-five years, Turbana has helped build sustainability and growth in Uraba, Colombia through Turbana's social foundation Fundauniban. By supporting social projects in the banana-growing regions, Turbana has been able to build a solid foundation for a strong and reliable company and recognizes the importance of helping its retailers do the same. For more information about Pink Ribbon Produce, please visit www.pink-ribbon-produce.com.
About Turbana
Turbana Corporation is the fourth largest importer of bananas, the leading importer of Fair Trade Certified bananas and plantains, as well as a growing importer of Fyffes gold pineapples in the U.S. The company's commitment to social responsibility, product quality and customer service excels in the industry. Turbana is owned by two parent companies: Fyffes, one of the largest tropical produce importers and distributors in Europe, and by Uniban, the world's largest banana co-op of independent growers based in Colombia. For additional information, please visit, www.turbana.com.
Price Chopper Supermarkets
Based in Schenectady, NY, the Golub Corporation owns and operates 130 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub's 23,000 teammates collectively own 52% of the company's privately held stock, making it one of the nation's largest privately held corporations that is predominantly employee owned. For additional information, visit www.pricechopper.com.
About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for eight years, NBCF provides women "Help for Today…Hope for Tomorrow®" through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.
Source: Turbana Corp.
