BARD VALLEY, Calif. – The Bard Valley Medjool Date Growers Association (BVMDGA), responsible for 60 percent of the country’s Medjool date crop, and Datepac LLC, the nation’s largest Medjool date packer and shipper, have announced the addition of the Natural Delights Snack Pack to the growing line of Natural Delights products. The new four-ounce snack packs have been specifically designed to induce consumer trial at a competitive price, and will hit store shelves this fall at the Suggested Retail Price (SRP) of $2.49 to $2.99.
Natural Delights Snack Packs are made from the best-quality Medjool dates from the Bard Valley in the Southwest, and contain no added sugar or preservatives. Five varieties (conventional whole dates, pitted dates as well as coconut, almond and chili date rolls) provide potassium, dietary fiber, magnesium, vitamin B6, niacin, and zinc.
“Natural Delights Snack Packs are perfect for health-focused consumers looking for a guilt-free alternative to treats loaded with artificial sweeteners and empty calories,” explained Ed O’Malley, president of Datepac. “As the category leader, we feel it is our responsibility to spread the word about the decadent caramel-like taste, culinary versatility and health benefits of Medjool dates. We believe the Natural Delights Snack Pack is the perfect way to entice consumers to experience the wonders of Medjools.”
The snack pack is one of several Datepac products, including Natural Delights Medjool Dates (both pitted as well as original Medjools) and Medjool Date Rolls covered in pistachio, coconut, almond or the new chili flavor.
For additional information, please visit www.naturaldelights.com or the Medjool date-dedicated Facebook page, http://www.facebook.com/MedjoolDates.
About Bard Valley Natural Delights™ Medjool Dates
Caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants, and contain important vitamins and minerals, including potassium, copper, magnesium, vitamin B6, niacin, calcium and iron. The Bard Valley Medjool Date Growers Association (BVMDGA), a consortium of family growers in the southwest, is responsible for more than 60 percent of the Medjool dates grown in the United States. Thanks to their efforts, Natural Delights is the top Medjool date brand in the country.
For information and high-res art, including recipes, serving suggestions and nutritional information, go to www.naturaldelights.com and www.naturaldelights.com/retailers.
Source: Bard Valley Natural Delights™ Medjool Dates
