PHILADELPHIA – Dairy checkoff has launched a new website – www.DairyGood.org –to help tell dairy’s story among consumers and thought leaders.
The site reinforces the U.S. dairy industry’s important role in a safe, affordable and abundant food supply by focusing on:
•Healthy People – America’s dairy producers believe in ensuring a better future for the next generation through the consumption of healthy, nutritious and great-tasting dairy products.
•Healthy Communities – The U.S. dairy industry is a vital part of the nation’s food system and contributes income, vitality and thousands of jobs to communities across the country.
•Healthy Planet – Dairy farm families, along with others in the industry, are committed to environmental stewardship and reducing the industry’s environmental impact.
DairyGood.org also features personal accounts of dairy producers and their challenges and solutions in dealing with the worst U.S. drought in the last 50 years.
“DairyGood.org is a great resource for sharing the dairy farming story,” said Laura England, executive vice president of communications for Mid-Atlantic Dairy Association. “It presents a broader picture of the dairy industry’s commitment to building a sustainable future for both dairy farmers and consumers.”
The site represents the interests of more than 51,000 U.S. producers, along with dairy food companies that represent more than 130,000 employees nationwide and hundreds of thousands of dairy industry professionals who support a $100 billion U.S. industry that provides jobs to local communities.
For more information, visit www.dairygood.org.
Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for dairy products on behalf of Mid-Atlantic dairy farmers. For more information, visit www.dairyspot.com.
Source: Mid-Atlantic Dairy Association
