Wal-Mart Stores Inc, the world's largest retailer, is joining with healthcare insurer Humana Inc to trim the cost of healthy foods for some customers.
More than 1 million members of Humana's healthy rewards program will get a 5 percent credit on about 1,300 healthy food items at U.S. Walmart stores starting on Oct. 15, the companies said. The credit can be used against future Walmart purchases.
"One of the biggest barriers to healthy nutrition is cost," said Dr. John Agwunobi, president of health and wellness at Walmart.
Walmart, the largest U.S. food retailer, is striving to improve the nutritional value of the food it sells. Food accounts for more than half of Walmart's annual sales, and its clout in the U.S. market means that changes at its stores can influence other supermarket chains such as Kroger Co and Safeway Inc.
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