CASHMERE, Wash. — Crunch Pak, the fresh sliced apple specialist, is rolling out its innovative new Flavorz™ line nationwide in time for back to school.
Flavorz™ are sliced apples infused with natural flavoring that gives the apples the flavor of another fruit.
Crunch Pak is launching the line with three flavors: Peach/mango in packages with Disney characters Phineas and Ferb, grape flavor packages featuring Mickey Mouse and Friends and strawberry vanilla cream flavor packages carry Disney Princess characters.
Created in collaboration with Disney Consumer Products, Flavorz™ meet the strict nutritional guidelines created by Disney just for kids — assuring parents they are nutritionally balanced, said Tony Freytag, senior vice president of sales and marketing, Crunch Pak.
The natural flavoring is applied to the apples post-slice, and does not change the look or texture of the apple slice. The first encounter a shopper has with Flavorz™ is when the package is opened and the aroma of the flavor inside is released. To capture that experience, Crunch Pak is developing rub and smell technology stickers that will be applied to the outside of the clamshell that contains five 2-ounce packages.
The Flavorz™ line was tested with focus groups of kids ages 3-7 according to Freytag, who helped narrow down the initial list of potential flavors to the final three.
“Kids have very different palates than adults and kids love these flavors – especially the peach mango,” Freytag said. “We are excited by the response and hope it encourages children to eat more fresh fruits.”
While the peach mango Flavorz™ was developed for kids, Freytag said there is a sales opportunity with adults who will enjoy the peach mango flavor in salads with the benefit of apples’ texture.
Flavorz™ made their debut in May but national rollout is in late August, just in time for back to school; the suggested retail price is $3.99 to $4.29.
“Our research and development department is constantly working on new product and package innovation to meet the needs of health conscious consumers of all ages,” Freytag said. “We strive to capture a major consumer trend toward healthful eating by paying special attention to quality and packaging.”
For more information about Crunch Pak, visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak® and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.
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Source: Crunch Pak
