Gonzales, California – Misionero® Vegetables is announcing to the trade – new carton design and improvements. The new carton design marks a new direction for Misionero® as it aligns its corporate Misionero® brand with its Earth Greens® Organics and Garden Life™ brands.
“This endeavor began over two years when we rebranded our Garden Life™ consumer brand and added the wave to our labels,” said Alicia Blanco, Marketing Manager. “We identified an opportunity to create a consistent look across all of our brands. This project required company-wide collaboration”.
In addition to aligning the brands, Misionero focused on its sustainability efforts. “We were able consolidate cartons, reduce inks and move 95% of our products to a Kraft carton” said Dan Canales, VP of Sales and Marketing. “We were able to reduce our carbon footprint by increasing palletization across all skus resulting in optimized freight costs for our customers.”
Each branded carton is now represented by a color block. Misionero branded carton, used for foodservice items, has a green color that ties into its corporate logo. Earth Greens Organics carton can be identified by red and Garden Life conventional carton is black. The carton transition will be completed by the end of the year.
Misionero Vegetables is a family-owned and operated business, providing fresh, quality produce since 1973. Misionero Vegetables sells certified organic and conventional products under the Earth Greens® and Garden Life™ brands both domestically and internationally.
Source: Misionero Vegetables
