AMERICANS on average consume only three pounds of fresh lemons annually — the equivalent of about a dozen medium lemons — compared with the 6.2 pounds Europeans consume, according to data from the Agriculture Department.
Now Limoneira, a California grower that dates back to 1893, is introducing an advertising and marketing campaign to increase consumption that has, befitting a lemon producer, a twist.
Much of the effort, called “Unleash the Natural Power of Lemons,” highlights the fruit not merely as an ingredient in recipes but also for its uses in household and personal care.
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