KNOXVILLE – In Knoxville, there's no shortage of options when it comes to grocery stores. Now, they're taking each on in an advertising battle.
Publix opened recently in Northshore Town Center, just down the street from an existing Kroger, causing an all-out battle for customers.
You could call it a supermarket showdown. The two chains have taken to calling each other out by name in recent newspaper ads.
Alan Carmichael, president of public relations firm Moxley Carmichael, said, "I thought it was interesting that these two major grocery concerns have called each other out so early in the competition in the market."
To read the rest of the story, please go to: WATE
