Are California's food aficionados ready for another upscale grocer?
The folks at The Fresh Market (TFM) are counting on it. The high-end specialty grocer will soon enter the Golden State as it steps up expansion beyond its main stomping ground in the Southeast.
The Greensboro, N.C.-based company has signed leases and begun construction on three stores in California, one in Santa Barbara, one in Palo Alto and the other in Roseville. It expects to open its first store in the state either late this year or early 2013.
Fresh Market has carved a niche in the high-end grocery arena that has continued to strike a chord with consumers as it branched out from its roots in the South and entered the Midwest in 2005 and the Northeast in 2009.
To read the rest of the story, please go to: Investor's Business Daily
