New Orleans, LA — Buyers and merchandisers attending the International DairyDeliBakery Association’s™(IDDBA) Dairy-Deli-Bake 2012, seminar and expo got an intense, all-encompassing look at the newest products — all in one place and at one time. The event was held in New Orleans, LA, June 10-12. The show had 1,610 booths with hundreds of new product introductions in a wide variety of categories.
Scouting out that hot new product or package or service is a challenge under the best of conditions. And whenyou’re faced with the thousands of new product introductions that hit supermarket shelves every year, it becomes an even greater challenge. IDDBA’s Dairy-Deli-Bake attendees could check out the New Product Showcase which previewed selected products. More new items were featured in individual booths. Finding the booths featuring new products was made easier by booth signs and buttons for staff which read, “Ask Me About My New Product” and “What’s New?”. In addition to new flavors, packages, portion-sizes, and value-added products, consumers are looking for products that have specific health benefits, offer convenience in prep time, are easy to eat, and provide
social networking solutions.
About IDDBA:
IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our Web site, www.iddba.org.
Source: International DairyDeliBakery Association
