Genuine Walla Walla Certified Sweet Onions are coming to local grocery stores, and Keystone Fruit Marketing Company is preparing for the selling season by putting the final touches on its “Make Taste Interesting” campaign, which will highlight favorite summertime foods.
In June, July and August, transit shelter posters will appear at key geographic locations in Los Angeles, Phoenix and inWashington State, near food markets. The posters featuring mouth-watering summer delicacies will tout the interesting flavor thatWallaWalla Sweets give grilled, baked and raw food, and will remind customers to look for the Walla Walla Certified Sweet Label in their favorite grocery store. The campaign’s visual appeal and message help reinforce positive feelings about summer and family activities while encouraging consumers to make their summer even sweeter with Walla Walla onions. In addition to the posters, “Make Taste Interesting” billboards will blanket the marketplace during the selling season.
Supporting the summer-long transit shelter poster and billboard campaign will be sponsored metro radio drive time traffic reports. The traffic reporters will talk about the incredibly sweet and mild flavor off the delicious Walla Walla Sweet Onions and how they make everyone’s favorite summertime foods irresistible.
Keystone’s “Make Taste Interesting” advertising campaign will also be augmented by a multi-faceted and aggressive public relations effort focused on major metro areas across Southern California, Phoenix and the Pacific Northwest. The PR program will seek to generate widespread print and broadcast media coverage of Walla Walla Sweet Onions and the many ways they can add sweetness and interest to summertime foods.
Walla Walla Sweet Onions are renowned for their flavor. In fact, while sweet onions might come from other regions of the country, by law they can’t be called Walla Walla Sweet Onions – even if they use Walla Walla Sweet seeds. In 1995, a federal marketing order stated that Walla Walla Sweet Onions can be grown only within the Walla Walla Valley, between the Tucannon River in the north and just over the Oregon border in the south.
Walla Walla Certified Sweet Onions have grown dramatically in popularity in recent years because they add terrific flavor raw to so many dishes without the tears and heat associated with hybrid onions. Sweetness in onions is determined by their pungency. A high sulphur content from pyruvic acid results in high pungency, masking the natural sweetness. Walla Walla Sweets are low in sulphur compounds and high in water content, allowing the sugar flavor to come through. They’re mild and crisp and will enhance all kinds of dishes such as salsa, salads and sandwiches. They’re also fantastic grilled with kabobs, burgers and steak. Caramelizing or sautéing these onions further develops their sweetness and makes for mouth-watering appetizers, relishes and toppings. What’s more,
Walla Walla Certified Sweet Onions are fat free, cholesterol free, low in sodium, a good source of dietary fiber and are rich in other healthful benefits.
Walla Walla Certified Sweet Onions are marketed by a partnership between Keystone Fruit Marketing, Inc. and Progressive Produce of Los Angeles, CA, working together to bring the finest fresh produce to the public.
Source: Walla Walla Certified Sweet Onions
