Irwindale, CA – Ready Pac Foods, Inc. in conjunction with Disney Consumer Products, is announcing a new line of innovative Disneythemed MiniMeal and Salads formulated specifically for kids 6 12 under the popular Ready Pac Cool Cuts® brand.
At a time when kids’ nutrition, both in and away from home, is in the spotlight, Ready Pac is thrilled to provide a selection of greattasting foods that meet the strict Disney nutrition guidelines and encourage kids to eat better by making nutritional foods fun and appealing. Compared with other similarly targeted kids’ products in the market, the Disneythemed Ready Pac Cool Cuts® items have up to 4 times fewer calories and 12 times less fat per serving. They are also a great value when compared to lunches and snacks purchased at restaurants for kids.
Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company recently renewed its’ commitment to children’s health and wellness on June 5th, 2012 with new standards for food advertising on programming targeting kids and families. Disney’s Nutritional Guidelines are intended to give parents and kids more nutritious eating options. The guidelines are derived from U.S. governmentrecommended dietary guidelines with the input of top child health experts. ReadyPac has ensured that all Disneythemed Cool Cuts® products meet these strict guidelines.
The Disneythemed Cool Cuts® line consists of newly formulated MiniMeals and Salads that have been developed specifically for kids’ tastes and preferences. In addition, a Disney character was matched to each item based on the character’s personality, and inside kids will find a “fun factor” that matches the Disney character on the label, such as a sticker or temporary tattoo.
“We knew we needed to think beyond taking existing product, resizing it and giving it a kidfriendly label,” stated Tristan Simpson, director of marketing for Ready Pac Foods, Inc. “Our research and development process included developing flavor profiles and utilizing ingredients specifically targeted to a younger palate. Combining these innovative products with the beloved Disney brand brings real innovation to this category, and we believe that kids will love our new line.”
Each salad contains flavors and textures that are on target with culinary trends. The new Disneythemed Ready Pac Cool Cuts® Salads come in 4 varieties:
- Pizza Salad (featuring characters from Phineas and Ferb) romaine Lettuce, pizza ranch dressing, reduced fat mozzarella cheese, pizza flatbread chips, mini turkey pepperoni
- Taco Salad (featuring characters from Disney*Pixar’s Cars) romaine lettuce, salsa ranch dressing, chili lime chicken breast, fireroasted corn, black beans, tricolor tortilla strips, shredded carrots
- Caesar Salad (featuring stars from Shake iT Up) romaine lettuce, yogurt Caesar dressing, roasted chicken breast, dried fruit blend, parmesan style cheese, multigrain Caesar croutons
- Harvest Salad (featuring characters from Phineas and Ferb) iceberg and romaine lettuces, fat free ranch dressing, smoked turkey breast, fresh apples, pretzels, carrots
All MiniMeals combine the ingredients kids long for in a portioncontrolled format that fits perfectly with their onthego lifestyle. The new Disneythemed Ready Pac Cool Cuts® MiniMeals are available in
- varieties:
- Apples, Ham & Yogurt (featuring characters from Disney Princess) red & green apples, smoked ham, vanilla flavored yogurt, string cheese bites
- Pizza Bites (featuring characters from Disney*Pixar’s Cars) mini flat bread, pizza sauce, dried tart cherries, mini turkey pepperoni, reduced fat mozzarella cheese
- Turkey, Crackers & Cheese (featuring characters from Mickey Mouse & Friends) smoked turkey breast, carrots, grapes, wheat crackers, Colby jack cheese
- Veggies, Chicken & Pretzels (featuring characters from Phineas and Ferb) carrots, chicken nuggets, ranch dip, broccoli florets, pretzels
Great taste combinations are sure to make the new Cool Cuts® items a hit with kids, and balanced nutrition will make parents happy. The packaging is perfect for lunchboxes and backpacks, offering durability and portability. Parents looking for a nutritious, onthego solution for their kids won’t need to look any further this backtoschool season with new Disneythemed Ready Pac Cool Cuts® products on the shelf.
Ready Pac has developed marketing programs designed to generate awareness and trial of the new Disneythemed items, including activities instore, onpack and online. All items are scheduled to start shipping on August 1st, 2012 and will be available at traditional grocery stores and other club and mass merchandise stores where fresh produce is sold.
COMPANY BIO: Californiabased Ready Pac is a premier producer of convenience fresh foods including freshcut produce. With processing facilities throughout the United States, Ready Pac’s awardwinning salads, snacks, freshcut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com
Source: Ready Pac
