Sheboygan, Wis. – Appealing to growing demand for lean meat snacks that are delicious and better for you, Old Wisconsin introduced two new turkey meat snack products at the 2012 IDDBA Dairy-Deli-Bake. Old Wisconsin Turkey Snack Slices and Old Wisconsin Turkey Summer Sausage feature the authentic, hardwood-smoked flavoring the brand is famous for, but with less fat and calories than traditional meat snacks. These products are also trans fat and gluten free. The addition of these new products makes Old Wisconsin the only meat snack brand to offer turkey meat snack alternatives in Sticks, Bites, Slices and Summer Sausage.
"Americans consume more turkey than any other nation, and we're proud to satisfy that demand by bringing consumers and our retailers the largest selection of turkey meat snack products in the industry," said Jeff Weber, Old Wisconsin national sales manager.
According to a 2011 Datamonitor survey, 52 percent of Americans say they are making a conscious effort to eat healthier most of the time. This trend has contributed to a nearly 30 percent increase in sales of Old Wisconsin turkey products.
Made with only the finest ingredients and spices, details on these new Old Wisconsin turkey meat snack products include:
* Old Wisconsin Turkey Snack Slices: This 6 oz. package includes ready-to-eat, perfectly seasoned turkey slices. A delicious and natural source of lean protein, these turkey snacks can be enjoyed out of the bag, at home or on the go. The resealable, stay-fresh bag provides for easy snacking on multiple occasions.
* Old Wisconsin Turkey Summer Sausage: Nine ounces of premium quality turkey come ready to slice. Consumers can enjoy Old Wisconsin Turkey Summer Sausage for sandwiches, on crackers or anytime they're craving Old Wisconsin's natural hardwood smoked flavor.
These Old Wisconsin turkey meat snacks join the brand's many other varieties of ready-to-eat Turkey Snack Sticks and Turkey Snack Bites. So when consumers want "Real. Genuine. Taste" retail customers can now offer them a full line of turkey snack meat products made with America's favorite white meat.
For more than 50 years, Old Wisconsin has crafted a variety of naturally cured and smoked sausage and beef products, which are available throughout the United States, Canada and Puerto Rico. Old Wisconsin, a division of Carl Buddig & Company, is privately held and located in Sheboygan, Wis.
To place an order, please call Old Wisconsin at 800-621-0868 or send an email to sales@oldwisconsin.com
Source: Carl Buddig & Company
