EVANSTON, IL – Can you hear it? The roar of the crowd cheering the athletes of the summer Olympics; the music and pageantry of the Queen’s Jubilee; the chimes of Big Ben. London is calling. Get in on the excitement of Europe’s top travel destination this season with the London is Calling Sweepstakes sponsored by Britain’s Pilgrims Choice, the maker of Londoner Cheddar, one of the top three cheddar brands in Britain.
Shoppers will find contest entry details at retailers carrying Pilgrims Choice cheese. The lucky winner, selected from a random drawing, will receive a trip for two to London for three nights and four days. The trip includes roundtrip airfare to London, three night’s hotel accommodations and £1,000 Pounds Sterling (approximately $1500 US). Five runners up will receive a six-month supply of delicious Pilgrims Choice cheese. It’s easy to enter and no purchase is necessary.
Retailers, the London is Calling Sweepstakes is also calling you. The contest is the perfect way to capture the excitement of London this summer. Pilgrims Choice makes it easy to build an in-store display to encourage customers to enter. We provide colorful, eye-catching point of sales materials that will draw customers to the sweepstakes display.
And shoppers will love the taste of Pilgrims Choice cheese which, in addition to Londoner, includes Red Leicester, West Country Farmhouse Cheddar, Wensleydale with Cranberries and other seasonal varieties. The cheese is naturally matured and selected from the very best small farms and creameries throughout Britain.
It comes in stylish brown parchment packaging designed to look like something you’d purchase from an upscale London farmer’s market. It also sets the brand apart from other cheese in the case.
It’s not too late to order your promotional kit. The sweepstakes begins July 5 and ends Sept. 3. To order or for more information about carrying the Pilgrims Choice brand contact Martin Kelly at: mkelly@idbusa.com. Let Pilgrims Choice help you increase store traffic this summer.
In just a few months, Pilgrims Choice has secured placement in major retail stores across the U.S. including national chains such as, Costco, Trader Joe’s and Safeway, as well as other regional grocers. Why not add your store to the list?
About:
Born in the heart of Great Britain's countryside, the Pilgrims Choice brand has been the choice of British households for over twenty years. Our cheeses are selected from a small number of carefully chosen farms and creameries throughout the UK countryside. Natural maturation guarantees cheeses with perfect body and flavor. The range of Pilgrims Choice cheeses includes Londoner Cheddar, West Country Farmhouse Cheddar, Red Leicester, Wensleydale with Cranberries and other seasonal varieties. Whether entertaining or preparing a simple snack, Pilgrims Choice delivers the taste and quality that come from centuries of cheese making traditions. Visit us on the web at: www.pilgrimschoiceusa.com
Source: Pilgrims Choice
