Boston, MA — Marketers in the Bakery & Cereals market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cereals and Bread products are considered staple foods and therefore recession has not affected their consumption pattern much. On the other hand Bakery products such as Cakes and Cookies are not considered essential items so consumption patterns have been comparatively affected.
What are the key drivers behind recent market changes?
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