The Georgia Watermelon Association, in conjunction with several Mercer University sororities, is making plans for a retail marketing blitz in grocery chains in Macon, Georgia on June 15-16, 2012. After attending an informational session hosted by the National Watermelon Promotion Board and the Georgia Watermelon Association, representatives from Phi Mu, Alpha Delta Pi, Delta Gamma and Chi Omega sororities are ready to hit the retail produce departments around Macon!
As families prepare for the 4th of July Holiday celebration, several young women from each organization will be available in the produce departments to talk to consumers about the nutritional and economical value of eating watermelon. Additionally they will educate consumers on how to pick out a good watermelon. These young ambassadors will be representing GWA at Ingles, Harvey’s, Food Lion, Dollar General Market and Robins Air Force Base.
According to Jamey Adams, President of the Georgia Watermelon Association, “This will be a great opportunity for consumers to learn about the healthy benefits of eating locally grown Georgia watermelons. We appreciate these retailers helping us educate customers on the nutritional benefits of eating watermelons.”
On Friday, June 15, 2012 from 1:00 p.m. to 4:00 p.m. promotional events will occur at Food Lion, 5580 Thomaston Road, Macon; Ingles, 260 Tift College Drive, Forsyth; and Food Lion, 5615 Houston Road #3, Macon.
On Saturday, June 16, 2012 from 9:00 a.m. to noon there will be promotions at Dollar General Market, 1370 Gray Hwy, Macon and Ingles, 261 West Clinton St., Gray, GA. On Saturday afternoon from 1:00 p.m. to 4:00 p.m. promotions will be at Harvey’s, 1605 Shurling Dr, Macon; Ingles, 631 Highway 341 South, Barnesville; and Robins AFB, 923 Macon St., Bldg. 923, Robins AFB.
For information on the nutritional value of Georgia watermelons and new heart healthy and refreshing recipes for your holiday picnic go to http://www.watermelon.org/
About Georgia Watermelon Association:
GWA’s primary mission is to actively support the watermelon industry of Georgia. The membership represents growers, shipper, buyers and suppliers to the industry. GWA is proactive in addressing issues and challenges that face the industry and is committed to ensuring the long-term success and sustainability of Georgia’s watermelon industry. One of the primary objectives of GWA is the promotion and marketing of Georgia watermelons through the Queen program.
Source: Georgia Watermelon Association
