The website www.orchidsinfo.eu has been launched as the new go-to place when it comes to potted orchids for both traders and consumers. The site offers lots of information, various communication channels, as well as inspiring examples of how the flower should be handled and may be used.
The front page of the website offers separate entrances for consumers, traders and press. As yet, there appears to be no difference between the first two versions, while members of the press get transferred to the general Flower Council press website. By integrating Facebook and a prominent Twitter feed (@orchids_info) into the design, the organizers have clearly chosen for a social media-based approach to the orchid platform.
The underlying idea is to create a platform that will allow for the sharing of as much interesting information about the orchid flower as is technically possible. In the near future, that will for example include an interview with a well-known fashion designer that was inspired by the orchid, as well as a ‘livestream’ broadcasting a demonstration held at the Floriade World Horticulture Expo.
To read the rest of the story, please go to: Florint.org
