WASHINGTON – From the basketball court to the balance beam, world-class athletes are gearing up for a summer of success and starting their days right with milk at breakfast. Basketball all-star Carmelo Anthony, track and field world record-holder Kerron Clement, taekwondo World Champion Steven Lopez, world champion gymnast Aly Raisman and world class swimmer Dara Torres know that whether they're fueling up to compete for gold or taking a day off with their families, it's just not breakfast without milk.
The London-bound hopefuls are the latest stars in the National Milk Mustache "got milk?®" campaign. As part of an ongoing campaign – The Breakfast Project – the ad showcases the benefits of a good breakfast with milk – whether in a cup, glass or bowl. The ad copy reads, "Eat the competition for breakfast. With milk. Our athletes know that getting the right nutrients first thing in the morning is golden. got milk? Nourish every day."
The Breakfast Project launched earlier this year and aims to help more Americans start their mornings with breakfast at home with milk. The goal is to makeover America's mornings by encouraging them to always reach for milk – whether in a latte or smoothie, on cereal, or straight from the glass – to have a powerful impact on the way they face their day.
For these athletes, a good breakfast including milk helps set the tone for the day. Milk provides fuel and nutrients we all need – it's a natural source of high-quality protein to build and repair muscles, is rich in calcium and vitamin D for strong bones and naturally provides B vitamins for energy.
Visit TheBreakfastProject.com or www.facebook.com/MilkMustache and follow @MilkMustache on Twitter to join the got milk? community and stay up-to-date on the latest Milk Mustache athlete news. You can also learn more about breakfast nutrition, find morning recipes that fit your exercise routine and see exclusive behind-the-scenes video and photos of the athletes.
About the National Milk Mustache "got milk?®" Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.milkmustache.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.
Source: MilkPEP
