Peri-Peri Adds New Fire To Freebird's Marinated Retail Line

Fredericksburg, PA — FreeBird, a leader in antibiotic-free chicken has added Peri-Peri to its marinated line of retail packed whole chickens (WOGS), boneless breasts and party wings. As always, the proprietary recipes are made with antibiotic-free chicken and all-natural ingredients.

“Peri-Peri was named the number 1 flavor by McCormick in 2011, so we wanted to give our customers a way to be on top of this trend,” said Barb Quijano, Vice President of Marketing for Hain Pure Protein Corporation.

Peri-Peri (“pepper-pepper”) is a popular ingredient in Southeast Asian, African and Portuguese cooking and adds heat to recipes. Peri-Peri is the eighth SKU in Freebird’s marinated WOG and Boneless Breast selections, which also include Honey Barbeque, Lime Cilantro, Sweet Asian, Smokey Chili Chipotle, Roasted Garlic Herb, Latin Spice Brand and Classic Brined. It is the third marinated wing SKU, joining Honey Barbeque and Buffalo-style.

The whole chickens are 3.25-3.75 lbs and are sold 10 to a case. The boneless-skinless breasts and party wings are offered in 12 packages per case.

Like all FreeBird products, these new products feature chicken that is free of antibiotics. In addition, the proprietary recipes are made with all-natural ingredients, which means that there are no additives or preservatives. All FreeBird chickens are humanely raised on family farms in Pennsylvania’s Amish Country, on an all-vegetarian diet, completely free of all animal byproducts. FreeBird Organic Chickens are free range and FreeBird Antibiotic-free Chickens are free to roam inside the barns.

For more information about FreeBird, visit www.freebirdchicken.com, email info@freebirdchicken.com or call FreeBird Customer Service at 800-724-0206.

Hain Pure Protein Corporation

Hain Pure Protein Corporation is a joint venture between Pegasus Capital Advisors, L.P. and The Hain Celestial Group, Inc. (NASDAQ: HAIN). Hain Pure Protein Corporation is a leader in growing natural, antibiotic-free poultry produced under well-known brands that include FreeBird™ and Plainville Farms® for major retailers, specialty and natural food stores, and foodservice operators nationwide. Their corporate offices are located in New Oxford, PA. For more information, contact 1-800-724-0206.

Source: Hain Pure Protein Corporation