A trial shipment of Kenyan roses, in a refrigerated container, is currently on the sea and due to arrive in Antwerp on April 26, Christo van der Meer, Operations Manager of Fresh Flower Solutions for FloraHolland told the Cool Logistics conference on Wednesday.
"This is merely the first trial shipment as we look to provide an alternative to air freight, as the costs are about 40% less than air freight. Once the shipment has landed we will check the vase life of the roses and give feedback to the growers," he said.
FloraHolland is a growers' co-operative handling 11 billion cut flower stems annually and 1.3 billion potted plants with 20,000 different products and 200,000 distribution points in Europe. As FloraHolland has 125,000 transactions per day it provides a benchmark pricing system for the global flower trade.
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