LOS ANGELES – Giumarra Wenatchee is in the early stages of its import apple season and will again supply a full line of New Zealand apples to North American customers this spring and summer.
Giumarra works with growers Yummy Fruit, Mr. Apple, and Energie to offer customers high volumes of Braeburn, Fuji, Granny Smith, New Zealand Rose, Pink Lady, and Royal Gala apples. The division will also be testing new varieties Lemonade and Smitten.
Lemonade is a crisp yellow apple with a slightly tart, effervescent flavor. It’s grown by Yummy Fruit and will be available in limited test volumes for the 2012 season, with plans to further increase volume in coming years.
Smitten is a high-brix breed of Gala, Braeburn, Falstaff, and Fiesta varieties. It’s a sweet, juicy apple with a pleasantly firm texture. This variety will also be available for the 2012 import season in limited test volumes.
“We see customer interest in the new club varieties,” says Jason Bushong, sales manager for Giumarra Wenatchee. “Consumers will continue to purchase traditional varieties, but retailers can help boost the apple category by also offering special varieties with sampling and targeted merchandising.”
“The New Zealand crop offers a good supply of fresh, quality apples to the North American market to complement the domestic season,” says Bushong.
Giumarra Wenatchee also offers U.S. and Chilean apples, as well as domestic and import pears, kiwifruit, and citrus.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, reliability and innovation to feed the world in a healthy way. For more information, visit: www.giumarra.com.
Source: Giumarra Companies
