A pilot of a 'clock pre-sales' is about to start in FloraHolland Aalsmeer from 18th of April (for selling date 19th of April), for a period of 6 months. Suppliers of roses, Alstroemeria, Gerbera, Cymbidium orchids, and Anthurium may to offer up to one third of their clock parties for pre-sales. Buyers may order the offered products between 12 PM, and 3 AM at the following day.
The pre-bought products are delivered to buyers along with the clock distribution. This option gives buyers the guarantee that they get the specific product from a specific supplier. The grower is getting his fixed price.
Many producers and buyers are interested in the new option. The analysis of the pilots experience will determine the future of this system.
To read the rest of the story, please go to: J. Van VLIET Flower Group
