Sword boat captain and New York Times best-selling author Linda Greenlaw has teamed up with swordfish and tuna distributor Great Oceans, LLC to create Linda Greenlaw Select® brand fresh sword and tuna. The partnership aims to provide the highest quality fish available, harvested with environmentally friendly methods to sustain the fisheries while promoting healthier diets rich in seafood.
Linda Greenlaw Select® swordfish and tuna was first made available to select supermarkets, restaurant supply chains and fish markets throughout the U.S. and Canada beginning in January. However, according to Greenlaw, “it was really launched at the Boston International Seafood Show a few weeks ago. We had a lot of enthusiastic interest at the show, but we have to see what shakes out. We are really at the ground floor of this project,” she said.
Great Oceans CEO Don Intonato agreed. “We had a great show in Boston,” he said. “I think [Greenlaw’s] going to do very well with it. Both our suppliers and customers are very enthusiastic about the fact that she’s partnered with us. She’s just wonderful to work with,” he said. “She brings enthusiasm and I think everyone can see that.”
Greenlaw is excited about her latest project because “branding of a fresh product is very unusual,” she said. “No
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