200 lucky Publix customers receive free tickets to watch the Miami Heat play the Dallas Mavericks at the American Airlines Arena, courtesy of Del Monte Fresh Produce and the Miami Heat
On Saturday, March 24th, Del Monte Fresh Produce and the Miami HEAT hosted an afternoon of fun, giving away hundreds of t-shirts and other prizes outside the Publix Super Market in Kendall, FL. Hundreds of Publix customers lined up for the chance to win a pair of tickets to see the HEAT take on the Mavericks on March 29th at AmericanAirlines Arena.
“This event was a great way to share our excitement of being the official fresh fruit of the Miami HEAT with Del Monte consumers in South Florida,” said Dennis Christou, Del Monte Fresh Produce’s Vice President of North America Marketing. “Del Monte Fresh plans to host more fun events like this that encourage people to eat healthier and live healthier lifestyles.”
The Miami HEAT Dancers, Burnie, the HEAT mascot, and the HEAT Xtreme Team played music and entertained the crowd while they took pictures with the HEAT Dancers. The first 100 customers who bought a Del Monte Gold® Extra Sweet pineapple or Del Monte® avocados were awarded a pair of tickets.
About Del Monte Fresh Produce Company
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, the Middle East and the countries formerly part of the Soviet Union. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness and reliability for more than 100 years.
About Publix Super Markets, Inc.
Publix is privately owned and operated by its 151,000 employees, with 2011 sales of $27 billion. Currently Publix has 1,053 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE’s “100 Best Companies to Work For in America” for 15 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the company’s website, www.publix.com.
Source: Publix Super Markets / Del Monte Fresh Produce Co.
