A pioneer in the social media arena in the fruit industry, Pink Lady America (PLA) is announcing the addition of a mobile website and QR Code to its efforts to become more personally attached to the millions of Pink Lady® Brand Apple Lovers.
“After being ahead of the curve when it came to Facebook and Twitter participation, we’re now moving along with some others in the produce industry to go to the next level,” says Alan Taylor, PLA marketing director near Yakima, Washington.
“As the push continues to provide even more information to consumers about products and how to use those products, Pink Lady America is taking advantage of the characteristics of its apple.”
While PLA goes out of its way not to market against other apples, lately it has been promoting its quality advantages such as a unique sweet/tart flavor profile and very crisp texture slow to turn brown when cut.
“Well known as a great fresh out-of-hand snack, we are now going to be putting additional stress on its role in main dishes and, of course, high-end desserts,” Taylor says. “And the addition of the QR Code and mobile website will be vital in getting that word out to consumers.”
Not having a budget allowing it to use an advertising campaign to promote the availability of its social media elements, Pink Lady America will be relying on marketers/shippers and others in the apple industry to help spread the word.
“We need the code and other contact information on point-of-sale materials and those other avenues reaching consumers,” Taylor says. “And it will also be advantageous to those in the industry to help us in accomplishing this objective.”
For information contact Alan Taylor at pinkladyrep@embarqmail.com or 509-961-9186.
Source: Pink Lady America
