Orlando, FL – Produce for Kids®is thrilled to announce a new national media partnership with Sprout, the 24-hour preschool television network available in over 50 million US homes. Sprout is a top rated network among moms of preschoolers. Because Produce for Kids is dedicated to educating families on the benefits of healthy eating, providing simple meal solutions, Sprout is the perfect media partner for reaching those families.
Together, Sprout and Produce for Kids will work to educate parents and children about how to live healthy lifestyles. The “Get Healthy, Give Hope” campaign will feature LazyTown, an award-wining series on Sprout network and NBC, broadcast to over 100 countries worldwide. The characters on LazyTown, Sportacus, Stephanie and Robbie Rotton, help motivate and educatechildren to get active and make healthy choices. As part of the partnership, LazyTown characters will help engage kids at Produce for Kids’ in-store special events.
In addition, Produce for Kids will be featured in national spots airing on Sprout during the campaign, will be included in the Sprout e-newsletter distributed to over 650,000 subscribers and also have a presence on their companion website, www.SproutOnline.com, reaching one million visitors monthly.
This new partnership will expand our reach to our targeted ‘mom’ consumer and preschool children whose eating habits are formed at an early age.” shared Heidi McIntyre, strategic development director, Produce for Kids. “Being on national television daily during our Spring and Fall Campaigns will also provide more value to our participating retailers and sponsors.”
The “Get Healthy, Give Hope”campaign will be the first to feature the LazyTown characters. This will be Produce for Kids’ largest campaign yet, featuring nineteen supermarket banners representing more than 3,300 grocery stores and fresh markets in 40 states and the District of Columbia. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department. Together, retailers, produce industry sponsors, Sprout and Produce for Kids will help raise funds for children’s hospitals and other non-profit charities nationwide.
Since its creation, Produce for Kids has raised more than $3.7 million for children’s hospitals and charities nationwide, including Children’s Miracle Network Hospitals.
To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com.
About Produce for Kids®
Produce for Kids®is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raise funds for local children’s non-profit organizations.Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $3.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook,Twitter or Pinterest.
About Sprout®
Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 andtheir parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of apreschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprout’s VOD offering is the #1 on demand service for younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street®,Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®, Pajanimals™, Thomas & Friends™, LazyTown™, and more.
Source: Produce for Kids®
