Newburyport, MA – No wonder quiche is making a resurgence. One of quiche’s primary ingredients (that would be eggs) represents the highest quality protein of any food. One egg of any size equals one ounce of lean meat, poultry, fish or seafood. High-quality protein can benefit people of all ages in many ways, including forming muscle tissue, building muscle strength, repairing muscles after exercise and warding off the loss of muscle tissue as we age.
Not only that…but quiche is delicious and is perfect for any meal or a snack. How versatile!
Greencore USA, the producers of the Home Made Brand Quiche line which sells a variety of quiches at supermarkets in the chilled, deli or to-go sections, has been inspired by consumers’ new found interest in quiche. According to Greencore’s internal sales data, consumers are buying more quiche than ever and finding ever more uses for this traditional meal solution.
Mr. Chris Solly, VP Licensed Brands at Greencore USA, stated, “We have been making Home Made Brand Quiche for many years, and recently have been inspired to reinvigorate the brand. We feel quiche has seen a resurgence recently as a food that is hip, cool, and en vogue, available in cafés and fashionable eateries. Not everyone has the time to bake quiche from scratch or the ‘scratch’ to frequent cafés, but shoppers can find our convenient and tasty products in the to-go section of a local grocery store, such as Wegmans, Publix, A+P or Shaw’s.”
The newly reinvigorated brand, slated to hit shelves this spring, includes six varieties of quiche: Quiche Lorraine; Bacon, Four Cheese; Broccoli; Spinach; and Portobello, which come in 11 and 23 ounce sizes. Quiche Lorraine and Spinach Quiche are also available in a 16oz crustless version for the carb conscious. The line also includes a chicken pie with white meat chicken and vegetables in a savory gravy under a pastry crust.
Greencore USA is also pleased to announce that the brand’s new look has already garnered a packaging design award—even before the new product packaging has hit the shelves!
Greencore USA tapped their creative agency, Newport, RI based Arsenal Design, which specializes in corporate branding, print collateral, packaging design and graphics (www.arsenaldesign.com). Mr. Solly commented, “Due to Arsenal’s excellent previous work with us on Weight Watchers®, we turned to them to shake up and redesign the Home Made Brand range. Arsenal Design responded by creating a new, modern look and feel to the brand with its bold colors and graphics, featuring a product wrap design with ‘instant product differentiation’ photography. Once again the results are extremely well received, internally at the brand, with the retailers, and now being presented the 2012 Graphic Design USA American Package Design Award for the Home Made Brand.”
Along with the improved packaging design, the product itself boasts some impressive nutritional benefits:
• All quiche items are trans-fat free.
• Most items have 10g or more protein per serving.
• Two crustless quiches, spinach and quiche Lorraine, have only 5g of carbs per serving, and are high in protein.
• Quiches are high in calcium and vitamin A & C.
|
|
Top Nutritional Benefits of HMB Quiche |
||||
|
Variety |
|
|
Vitamins |
|
Protein |
|
Four Cheese |
|
Calcium 15% |
|
11g |
|
|
Bacon |
|
|
Calcium 10% |
|
12g |
|
Portobello Mushroom |
Calcium 20% |
|
11g |
||
|
Broccoli |
|
|
Vitamin C 15% |
8g |
|
|
Spinach |
|
|
Vitamin A 35% |
9g |
|
|
Crustless Lorraine |
|
Calcium 30% |
|
18g |
|
|
Crustless Spinach |
|
Calcium 35% |
|
15g |
|
|
Chicken Pie |
|
Calcium 20% |
|
10g |
|
An obvious benefit to picking up Home Made Brand Quiche at the grocery store is the time saving factor. To make a quiche from scratch can take from 45 minutes to four plus hours (including making and chilling the pastry crust). Home Made Brands quiches and pot pies can be heated up quickly in the oven or microwave in a matter of minutes.
Mr. Solly added, “We have a very good story to tell. We are excited about the re-launched Home Made Brand Quiche line, and are looking forward to seeing sales growth as the products find themselves into even more consumers’ homes. We are also very proud that our Newburyport, MA facility recently earned the prestigious BRC ‘Grade A’ Global Technical Standard in recognition of the site achieving the high standards set by the leading global safety and quality certification program.”
Home Made Brand is also in good company with sister brand, Weight Watchers® Fresh Meals. Recently Greencore USA has gained recognition for its Weight Watchers® Fresh Meals product line as tasty, innovative, and great-value products, and recently won the Progressive Grocer’s 2011 Editors’ Pick award.
About Greencore USA
Greencore USA is the American arm of Greencore Group PLC, a leading international manufacturer of convenience foods. Established in 1991 in Ireland, Greencore Group PLC manufactures fresh prepared meals, soups, salads and quiches, as well as desserts and cakes. In addition, Greencore Group PLC is the world's leading supplier of fresh prepared sandwiches, producing over 6,000,000 a week. Greencore USA, based in Massachusetts, currently produces quiches and pies under the Home Made Brand, as well as a range of fresh prepared meals under the Weight Watchers® brand. Additional information is available at www.greencore.ie.
Source: Greencore USA
