Salinas, CA – Industry leading fresh vegetable grower and marketer Tanimura & Antle has announced a summertime consumer sweepstakes promotion starting May 1st and running through July 2012. Kicking off National Salad Month and continuing through peak salad season, this integrated program promotes 3 Tanimura & Antle Artisan® products—Artisan Lettuce, Romaine and Boston lettuces. The promotion includes seasonal packaging that will offer consumers a weekly sweepstakes of $1,000— or 13 weeks! The Summer Fun Sweepstakes™ label is available on retail packages in both the U.S. and Canada for the duration of the promotion.
According to Diana McClean, Director of Marketing, “Tanimura & Antle experienced tremendous success with our Artisan Lettuce line and seasonal packaging programs in 2011, effectively building distribution and consumer engagement in both the U.S. and Canada.” She added, “In October 2011, when Artisan Boston was introduced, we revamped the labels to create a cohesive design for the Artisan family of products. Our new Summer Fun Sweepstakes packaging includes a seasonal graphic to the existing family labels—while keeping the overall visuals familiar and recognizable to the consumer.”
Consumers can enter the Summer Fun Sweepstakes at artisanlettuce.com, a consumer website that provides product information, recipes and prep tips for the entire Artisan line of products. Weekly Sweepstakes winners will be announced on Tanimura & Antle’s Artisan Facebook Fan Page where fans—who include consumers and retail partners—are continually engaged with product information, harvest news and crop photos.
“The on-pack sweepstakes is an incredible incentive that has proven to engage consumers and support retail partner sales by offering both audiences an added value to the products,” commented Mrs. McClean, continuing “so it’s a win/win for everyone.”
The Tanimura & Antle Artisan® Family of fresh produce includes select seed varieties that have been carefully chosen for premium flavor, quality and variety. All Artisan lettuces are field-packed for optimum freshness and packaged in specially designed clamshells to protect the leaves and keep the lettuce heads fresher longer. All Tanimura & Antle Artisan lettuces are fully mature and grown on USA family farms using sustainable growing practices.
Canadian Produce Marketing Association (CPMA) attendees can check out our new Summer Fun Sweepstakes product line at the Convention in Calgary April 12 – 13th. Please come by and see us at the Tanimura & Antle booth (#628)—we look forward to seeing some old friends, and meeting some new ones at the Trade Show!
About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit www.taproduce.com.
Source: Tanimura & Antle
