The woman behind Mom’s Best Gourmet Foods – whose homemade cookies and biscotti line the shelves of Loblaws' banner stores and fill the concession stands at Toronto’s finest live event halls – never imagined she’d one day be the president of a multimillion-dollar baking company. In fact, for 15 years, the divorced mother of two worked in public relations as a communications and policy officer for the provincial government; positions she eventually learned to despise.
I met with Rae Lindsay to find out how she jumped from PR to baking, the challenges she faced out of the gates, and some of her breakthrough moments.
How did you make the transition into entrepreneurship?
It was really scary to think about leaving, and I thought I couldn’t because I had two small kids and my marriage was breaking up and [I had] a huge mortgage. It was a really hard decision.
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