The colorful brand identity that was recently introduced abroad is being launched coast to coast in the USA. Our customers will come face to face with the bright colors, smiling faces and tantalizing food images which exude the warmth and passion of Puratos.
The aim of our new identity is to further build on Puratos as offering reliable solutions that will inspire our customers to delight their consumers. The Puratos team will continue to adapt products, processes and services to continuously improve quality and so create new added value solutions that anticipate future needs.
At Puratos, we’ve been making and sharing ingredients, technologies and solutions for bakers, patissiers and chocolatiers since 1919. Our ability to listen and learn from customers, consumers and each other has created a unique Puratos way of doing things. It enables us to turn technologies and experiences from around the world into new products and opportunities. This passion to innovate with our customers has helped develop long-term and productive professional relationships and has helped each be more successful.
“From day one, our company has been built on breakthroughs and innovations. We’ve always understood that good new products come from working closely with customers and applying technology smartly.”
Eddy Van Belle, Chairman of the Board
Convenience, taste and nutrition are at the heart of Puratos. We believe there is a clear link between what people like to eat and their health so it is essential that we understand what consumers want in terms of taste and nutrition. The Puratos Sensobus, a mobile sensory unit, is currently touring the nation collecting valuable data from consumers during their daily shopping trips. This innovative marketing research tool helps discover what consumers think about the taste, shape, color, texture, etc. of any product which in turn gives an excellent understanding of local preferences.
Contact Puratos today or visit our newly redesigned website and discover innovations and solutions for artisans, industry, supermarkets and quick service restaurants.
About Puratos
Puratos is an international group with a full range of innovative products and application expertise in the bakery, patisserie and chocolate sectors. Products and services are available in more than 100 countries around the world, and in many cases actually produced there by our subsidiaries. Clients are artisans, industrial, retailers and food service. We aim to be “reliable partners in innovation” wherever we are in the world, and so help our customers deliver nutritious, tasty food for the communities they live in. Our head office is in Groot-Bijgaarden, near Brussels in Belgium. In the US we are headquartered in Cherry Hill, New Jersey and have 5 distribution platforms and 5 innovation and nutrition centers.
Source: Puratos
