Valentine's Day Keeps Floral Logistics In The Green

When it comes to giving flowers, Valentine’s Day is right up there with Mother’s Day.

In 2010, retail flower sales hit $35.2 million, according to the latest statistics from the U.S. Bureau of Economic Analysis.

As I noted earlier this week, the average person will spend $126.03 this year on Valentine’s Day, with 36 percent buying flowers, according to the National Retail Federation .

But have you ever given much thought to where those flowers were grown? How they got here? And, how they have managed to stay fresh and alive for so long?

To read the rest of the story, please go to: South Florida Business Journal