A beef checkoff website aimed at beef processors and marketers has been updated and reintroduced. Created by the checkoff’s Beef Innovations Group (BIG), the update includes new beef cutting information, imagery, guides and product concepts that will assist in efficient and profitable utilization of the beef carcass.
“Beef can be used in numerous ways, but the methods of using cuts effectively and efficiently aren’t always readily apparent,” says Steve Wald, executive director of beef innovations for the Beef Checkoff Program. “In addition, manufacturers don’t always know who to turn to for information when they’re looking to improve their products and operations. This new site not only has an updated look, but also new information that beef manufacturers and marketers need to get the most from the beef carcass.”
The updated animated cutting program on www.beefinnovationsgroup.com demonstrates easy ways to make beef cuts that work for processors and manufacturers. In addition, it contains the latest news about beef innovations, photography and videos of cutting and manufacturing techniques, as well as interviews with industry partners and BIG team members, and updated information about beef products available in the industry. A contacts section directs visitors to experts in different fields.
For more information about your beef checkoff, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
