FloraHolland – The Summer Flowers Calendar 2012 was developed by the initiative of the promotion committee, PurE Summer Flowers.
In week 3, starting on 16/01/2012, the demonstration spaces at all FloraHolland auctions will be coloured yellow. The solidago will be put in the spotlights. Visiting the display will inspire buyers on the potential possibilities to use solidago.
The breeder Bartelsstek, and the FloraHolland growers are presenting the solidago. Flowers will be accommodated with flyers full of product information, and the story behind the product. The flyers are available in four languages. It can also be dowloaded from the PurE Summer Flowers Web site www.puresummerflowers.com
Summer Flowers Calendar 2012
The calendar was sent to 375 top clients, and was distributed in various fairs. In the calendar, every month has another ‘summer flower of the month’, according to the colour that is suitable for the month. Growers and traders may aim special activities accordingly, each month.
PurE summer flowers
The promotion campaign PurE summer flowers is supported by Duch and international growers, Dutch breeders, the Royal General Association for Flower Culture (KAVB), FloraHolland, and Holland Flower Council (BBH). The project aims to florists and consumers. For more information, look at www.puresummerflowers.com
Source: FloraHolland