SAN FRANCISCO – Eat Well Enjoy Life (EWEL), makers of unique “non chick pea” hummus products, continues to innovate with the introduction of four new and original hummus flavors and new packages that include a Grab N’ Go Snack Pack and two new Variety Packs. All were on display at this year's Winter Fancy Food Show.
Joining the company’s already popular line of six flavors (available in 10-oz. packages) are four new products — each with a new bean base and new gourmet topping:
• Red Lentil Chipotle Hummus with Poblano Pepper & Corn Topping.
• Wasabi Edamame Hummus with Ginger & Black Sesame Topping.
• Black Bean Hummus with Spicy Roasted Corn Relish.
• Traditional Hummus with Harvest Grains & Apricots Topping.
New package offerings include the new Grab N' Go snack pack, a 3.5-oz container of Traditional Hummus with Original Pretzel Crisps that's perfect for a quick snack when on the run; and for those who want to sample several flavors of EWEL's great line, two new creative and fun 20-oz. Variety Packs that offer:
• Hummus Quartet — 5 oz each of Traditional, Edamame, White Bean and Yellow Lentil.
• Fiesta Quartet — 5 oz each of Salsa, Black Bean Dip, Cilantro Jalapeno Hummus and Taco Dip.
Additionally, EWEL will be showing three new all natural hummus flavors, smooth and creamy in texture and rich in flavor, with no preservatives, using EWEL’s trio of non-traditional beans – Edamame, Spicy Yellow Lentil and Tuscan White Beans – as a base.
EWEL hummus is being enjoyed by a growing number of consumers across the United States. Unlike any other hummus on the market today, the distinctive and innovative brand is seeing rapid growth on store shelves and can now be found in leading national retailers including Harris Teeter, Albertson's, Kroger, Ralph's, QFC, Fred Meyer, Super Target, Frys, Smiths, King Soopers, Sunflower Markets, Sprouts, Gelsons, Shaw's, Demoulas, Schnucks, Dierbergs, Central Markets and King Kullen.
“We turned the hummus market upside down last year when we tossed out the traditional, tired, chick pea formula and instead introduced a hummus product based on other bean varieties — showcased by our flagship products Edamame Beans, Tuscan White Beans and Yellow Lentils,” said Bob Ferraro, Vice President of Sales. “And by adding these four great new flavors, and with more sizes and combinations, we've raised the bar in hummus innovation yet again.”
EWEL's original line of six flavors includes three great-tasting bean hummus flavors combined with a variety of delicious gourmet toppings:
• Edamame Hummus with Yellow Pepper, Sesame & Ginger topping.
• Tuscan White Bean Hummus with Roasted Garlic Tapenade.
• Spicy Yellow Lentil Hummus with Sunflower Seeds and Apricot.
• Edamame Hummus with Roasted Red Pepper & Toasted Sesame.
• Tuscan White Bean Hummus with Roasted Pine Nuts & Herbs.
• Original Plain Edamame.
In addition to exceptional taste and variety, EWEL is satisfying the need for healthy nutritious foods. It's gluten-free, high in protein and fiber, and rich in other nutrients. Look for EWEL's groovy striped lids that jump off the shelf, and find out what everyone’s talking about! Eat Well Enjoy Life is available in a variety of packaging sizes including 2, 10, 16, 24, and 32 ounces.
About Tryst Gourmet, LLC
Tryst Gourmet, LLC, Eat Well Enjoy Life’s parent company, is a specialty food company that embraces its tag line of Passionately Gourmet! The company prides itself on creating and delivering innovation and premium quality in the products it makes. For additional information, please visit www.eatwell-enjoylife.com. You can also follow EWEL on Twitter (@EatandEnjoyLife) and Facebook (www.facebook.com/eatwellenjoylife).
Source: Tryst Gourmet, LLC