As Americans Eat Less Beef, Interest In Prime Meat Grows

Where's the beef? It is becoming less and less of a dominant presence in the meals of Americans.

The United States Department of Agriculture recently estimated that per capita beef consumption in this country in 2011 was 57.4 pounds. That's a 13 percent drop from a decade ago and a 25 percent decrease from 1980. In 2010, the consumption level was 59.7, which the Daily Livestock Report says had been lowest since 1958.

And if one took a look from the USDA's Food Availability statistics, which stated per capital beef consumption in 1975 was 88.2 pounds, almost 60 percent higher than the current numbers.

"US consumers are still very cautious buyers in the marketplace,'' said Jim Robb, director of the Livestock Marketing Information Center in Denver. "Incomes are still very stagnant, so we're seeing very cautious buying patterns and that has spilled over to the beef market, especially on purchases in restaurants and beef consumed away from home."

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