With its North Lamar Boulevard and Rundberg Lane location due for a renovation, H. E. Butt Grocery Co. decided to remake its North Austin store to reach out to one of its key demographics: Latino customers.
The $7 million remodeling project — which added 6,000 square feet and about 40 employees to the store — includes a masa factory that grinds corn daily, a tortilleria that will turn that masa into tortillas, a carniceria (Latino-focused butcher shop) and a deli with fresh salsas and cremas.
H-E-B officials said the store will give customers "everything they need to create all their favorite Latino-inspired dishes."
The North Lamar location is the first H-E-B store to incorporate those features, spokeswoman Leslie Sweet said.
To read the rest of the story, please go to: American-Statesman
