CARLE PLACE, N.Y. — BloomNet(R), the floral industry's preferred wire service provider and one-stop destination for innovative products and best-in-class services, has announced the launch of a comprehensive Florist Quality Care Program with the goal of consistently achieving 100% customer satisfaction on all florist-to-florist transactions. The Program, developed by florists for florists, strives to promote, encourage and facilitate a sharing of ideas and best practices among retail florists as a way of increasing sales and profit potential for all BloomNet Professional Florists.
"We're working closely with florists throughout our network to raise the customer experience to a whole new level," said Mark Nance, AAF, and President of BloomNet. "By supporting and adhering to the standards of our new Florist Quality Care Program, BloomNet Florists can differentiate themselves from other floral retailers, assuring customers that they're getting the best and most responsive personal service along with the finest products. In addition, BloomNet Florists can be confident that every outgoing and incoming floral order will be treated with the utmost care and attention to detail."
The BloomNet Florist Quality Care Program has been established with extensive input from florists all over the country as well as through the expertise of a Quality Care board consisting of highly successful florists representing more than 200 years of combined industry experience. Florists also monitor the Program.
Among the Program's quality criteria are: maintaining an attractive and professional shop appearance; maintaining adequate refrigeration for fresh floral inventory; using only the highest quality fresh flowers in all orders; employing well-trained and skilled design and sales personnel; supporting same-day delivery capability; filling all incoming orders to full value; communicating with fellow florists in a timely manner; making certain that customers are totally satisfied regarding all orders; maintaining accurate records on all orders; and communicating information about all substitutions to sending florists.
"Surveys indicate that quality is the number-one factor in buying flowers from the consumer perspective," continued Mr. Nance. "We believe the quality guidelines contained in the BloomNet Florist Quality Care Program are unparalleled in the floral industry, truly a benchmark for exceptional customer service and superior products that will provide enhanced opportunities for BloomNet Professional Florists to grow their businesses."
As part of the program, florists and their collective staff members who demonstrate quality excellence can be nominated for an Award of Quality Achievement. Award winners will be recognized in both the print and online BloomNet Directories, their photos will be printed in BloomNet's monthly floriology(R) magazine and they will be featured on BloomNet's Facebook page.
Being identified as an award recipient can help build stronger relationships with other professional florists. Complementing the added recognition they will receive among fellow florists, award winners will be presented with their awards in-shop as a way of promoting their accomplishment and they will also be provided with press releases that can be used in their local market to make consumers aware of their achievement. "We are very proud and excited for being awarded one of the BloomNet Florist Quality Care Awards, especially due to the fact it is an award voted on by fellow BloomNet florists. We really appreciate how BloomNet has helped us grow our business," stated Greg Forsberg of The Dancing Dandelion, Las Vegas, NV.
About BloomNet(R)
BloomNet(R) ( www.mybloomnet.net or 1-800-BloomNet) is an international wire service and a world class business solutions provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet's resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including higher profitability on wire orders, the highest published rebate in the industry with the easiest rebate qualifications, lower membership costs, state-of-the-art technology solutions, and a complete suite of value-added products and services. BloomNet has established and maintains the industry's most stringent business standards for participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc.
Source: BloomNet, Inc.
