LOS ALAMITOS, CA – More than 20 years after introducing Pine Nuts to U.S. supermarkets, Frieda’s introduces a Pine Nut Shipper to display in produce departments. The free-standing display is pre-stocked and easy to assemble, and the eye-catching design will be sure to pump up Pine Nut sales for retailers.
“When we first introduced Pine Nuts (we called them by their proper name, Pignolias), home cooks wrote us thank you notes,” said Karen Caplan, CEO of Frieda's, Inc. “They were so happy to finally be able to find this important pesto ingredient in their produce department. Now with this shipper, retailers can make it easier for consumers to find and use Pine Nuts.”
This newly designed shipper holds 48/3 oz clamshell tubs of Pine Nuts and includes a recipe tear-pad with two simple usage ideas. Frieda’s recommends that retailers merchandise this shipper next to fresh tomatoes and basil to inspire customers. It is also great as a secondary display in non-produce sections.
In addition to the shipper, the 3 oz clamshell tub is a new retail pack size for Frieda’s. This convenient container is also resealable, making it easier for consumers to keep fresh. Frieda’s also distributes a 3 oz Pine Nut bag with a header card – a proven top seller.
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.
