Leading broadline distributor Reinhart FoodService is partnering with Marriner Marketing Communications, a full-service agency that specializes in food and hospitality industries. As Reinhart continues to expand its distribution reach and fuel its growth through acquisitions, creating unique best practices and a clear and compelling message platform across the entire network are essential.
Beginning with target insights, Marriner and Reinhart will conduct a strategic review of assets and ownable qualities to serve as the foundation for all company activities moving forward. Once the vision has been set, rollout will consist of both internal and external communication elements.
“With our rapid growth towards a national footprint, creating a solid communications platform for Reinhart is a vital aspect of delivering on our long-term strategic plan,” said John Roussel, Chief Executive Officer for Reinhart. “We need a knowledgeable and experienced partner that will be there with us every step of the way, and Marriner clearly demonstrated they have the expertise.”
Tighe Merkert, President of Marriner Marketing Communications, added, “With the ever evolving foodservice industry landscape, we welcomed the opportunity to work with the fast-growing distributor. Reinhart is a powerful force and has successfully created a business model and organizational culture that delivers real value. With roots in the Midwest, it's clear Reinhart's connections with customers are real and their desire to fully understand how to best support each customer's business is genuine.”
ABOUT REINHART
Reinhart FoodService, L.L.C. is owned by logistics service provider Reyes Holdings, L.L.C., which distributes high quality food and beverage products throughout North, Central and South America. Reinhart, the fifth largest broadline foodservice distributor in the U.S., is committed to understanding customer needs to help them succeed. For more information about Reinhart, visit www.rfsdelivers.com.
ABOUT MARRINER
For 20+ years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food, beverage and hospitality industries and has capitalized billings of over $60 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner's Clients include such notable brands as Perdue Farms, Rich Products Corporation, McCormick & Company, Zatarain's, Butterball, King & Prince Seafood, Marriott International, The Ritz-Carlton Hotel Company, Phillips Foods, MICROS Systems, Vulcan, Wolf & Berkel, Gaylord Industries, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
For more information, contact Carol Whitman or Susan Gunther at 410-715-1500 or carol@marriner.com; susang@marriner.com.
Source: Reinhart FoodService, L.L.C.
