Tootie Pie Co. has announced that it is partnering with Kraft Foods Inc. to co-market Tootie pies with Kraft's Cool Whip in selected Texas grocery stores this holiday season.
“By partnering in this way, it allows us to do more in-store product sampling, and we all know what happens when people taste a Tootie Pie,” said Don Merrill, the local firm's president and CEO.
Kraft Foods Inc. and its subsidiaries manufacture and market snacks, confectionary and quick meal products worldwide, generating annual revenues of $48 billion.
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