The USPB’s recently released research, “Potatoes are the largest and most affordable source of potassium of any vegetable or fruit,” has drawn a flurry of media attention. To-date, the NHANES research has been covered by 231 media outlets for a total of 20 million impressions to-date.
On September 27, the USPB officially announced new research which demonstrates potatoes are the largest and most affordable source of potassium of any vegetable or fruit. The USPB kicked-off the announcement with a media blitz at the American Dietetic Association’s (ADA) annual Food & Nutrition Conference & Expo (FNCE) held September 24-27 in San Diego, CA, where the research was presented at a poster session. The annual conference represents the world’s largest gathering of food and nutrition experts – 9,000+ registered dietitians, policy makers, health-care providers, researchers and industry leaders.
During the conference, the USPB hosted a private lunch event featuring Dr. Adam Drewnowski, lead researcher on the study, for 13 highly influential media RDs at Searsucker, a very trendy new restaurant in San Diego and headed by “Top Chef’s” Brian Malarkey. The RDs in attendance represented dozens of national publications and media outlets including Health, Eating Well, WebMD.com, SELF, Parents, Family Circle, Relish, Cooking Light, Fitness, Shape, SheKnows.com, Food Network, FitTV, HealthCastle.com and a host of others.
Also while at FNCE, the USPB participated in the “What’s in Store” Supermarket RD event, a networking reception and dinner specifically targeted to supermarket registered dietitians. The team served up Crab-Filled Potato Bites while networking and sharing the new research with this important audience of approximately 30 supermarket dieticians.
To read the rest of the story, please go to: United States Potato Board
