DOWNERS GROVE, Ill.– FTD has launched the FTD(R) College Rose Collection, offering special arrangements of roses that are spectacularly and uniquely bi-colored to match school colors, complemented with a colored keepsake vase etched with the school’s logo. The flowers and vase are carefully wrapped and arrive in a special gift box bearing school colors and logo.
“This program will provide an instant gift opportunity for not only the collegiate sports fan, but also for alumni or parents who have children attending a university,” said Rob Apatoff, president of FTD. “This FTD College Rose Collection is perfect for any school-centered event, including tailgating, homecoming, and graduations. These arrangements truly capture the loyalty and passion of college sports.”
The FTD College Rose Collection is available year-round and is appropriate for birthdays, anniversaries, and any other gifting occasions.
The roses in the FTD College Rose Collection are meticulously designed by FTD into bi-colored rose arrangements that reflect the colors of the university. This unique coloring process allows horticulturists to pinpoint which petals receive each school color. This results in the various colors being diffused petal by petal throughout upwards of 60 petals on each rose.
The FTD College Rose Collection can be found exclusively at www.ftd.com .
Currently, the FTD College Rose Collection includes the following schools with their official school colors:
— University of Florida — Orange and blue
— Louisiana State University — Purple and gold
— The University of Oklahoma — Crimson and cream
— The University of Alabama — Crimson and white
— University of Tennessee — Orange and white
— University of Miami — Orange and green
— The Pennsylvania State University — Blue and white
FTD is launching the FTD College Rose Collection in conjunction with The Collegiate Licensing Company (CLC), a division of IMG College, which serves as the exclusive licensing agent for more than 200 collegiate institutions nationwide.
“CLC is always looking for new, innovative ways for fans to express their passion for their universities, and we believe the FTD College Rose Collection is one of the most creative ideas yet,” said Dave Kirkpatrick, vice president of Non-Apparel Marketing for CLC. “It is a great way to give a one-of-a-kind memento to the college fan in your life.”
The FTD College Rose Collection is the latest in a line of innovative new offerings from FTD including:
— The Jane Seymour Silk Botanicals by FTD Collection, selection of premium permanent botanical arrangements.
— Better Homes and Gardens(TM) Flowers by FTD(R), featuring an “Editors’ Choice” arrangement chosen by Better Homes and Gardens editors.
— FTD Luxury Collection, a beautiful selection of premium floral artistry featuring lavish flower varieties in artfully crafted designer vases.
— Floral Jewels(TM) Birthstone Collection featuring unique floral arrangements in the color of the birthstone for each month of the year paired with gorgeous matching birthstone jewelry.
— The Gift Galleria, featuring premium gifts selections from world-class brands that include luscious chocolates and sweets, savory gourmet snacks, fresh fruits and soothing coffees and teas.
— Smithsonian(R) Flowers by FTD(R), a line of potted orchid plants inspired by the rich and distinctive Smithsonian(R) Horticulture Division collections.
To view the arrangements available through the FTD College Rose Collection, and these other innovative collections, please visit www.ftd.com .
About FTD
FTD Group, Inc., through its operating subsidiaries including FTD.COM, Inc., is a leading provider of floral related products and services to consumers and retail florists, as well as to other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in approximately 40,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to FTD’s independent members. FTD Group, Inc. is a subsidiary of United Online, Inc. /quotes/zigman/86592/quotes/nls/untd UNTD -3.78% . For more information about United Online, please visit www.unitedonline.com .
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and as part of IMG College currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com < http://www.clc.com/ > or www.imgworld.com < http://www.imgworld.com/ > .
Cautionary Information Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about FTD’s proposed marketing initiatives and product offerings. Potential factors that could affect the United Online’s and FTD’s ability to perform and consequently its or their business, financial condition and results of operations include FTD’s inability or failure to implement any or all planned marketing initiatives, to satisfy demand for the products or services offered or to achieve expanded marketing opportunities, efficiencies and other benefits associated with the products and services, technological issues and other problems associated with FTD’s suppliers and their operations, systems and technologies, the occurrence of unanticipated events, as well as other factors described in United Online, Inc.’s annual and quarterly reports filed with the Securities and Exchange Commission ( http://www.sec.gov ), including, without limitation, information under the captions “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors.”
Source: FTD
